For the king of cheeses revenues of 2.29 billion. Strong export for balsamic vinegar. Cinta meat and Squacquerone increase.
SIENA – The king is the Parmigiano Reggiano DOP, able to remove the scepter to the balsamic vinegar of Modena Pdo, who won last year, and impose itself on another masterpiece of Italian style: the grana padano, equal second with balsamic vinegar of Modena Pdo. They are the magnificent three products of the special classification contained in the 10th “Report Qualivita Ismea 2012” on agricultural food production PDO, PGI, STG and presented in Rome in the presence of Agriculture Minister Mario Catania. It’s an important report, made for the Ministry of Agriculture in collaboration with Aicig and the University La Sapienza in Rome. And in Europe are interested in, as pointed out by the authors of the dossier, produced a volume of almost 1.3 million tons and a turnover consumption of almost € 12 billion.
WORLD LEADER – And once again, the report confirms Italy is world leader in the sector by number of certified products, with 248 products registered in the EU Register of which 154 PDO, PGI 92, 2 Stg. But let’s look closely at the rankings of the most renowned and recognized by the data of production 2011. Parmigiano Reggiano, who was ranked in first place, recorded a turnover consumption of 2.29 billion euro (more than 15% over the previous year) and the second place in the rankings of sales production on the national territory, with 922 million and more than 19%, and exports, with 435 million and a positive 12.4%.
The grana padano, silver medal achieved sales to the production of 946 million (21%), and 1.49 billion consumption (up 7%) sharing second place with Balsamic Vinegar of Modena IGP (first last year). “But the balsamic vinegar deserves a separate discussion – analysts say – because it follows a different path than the two productions at the top. Last year, as new entry, the vinegar was placed directly on top of the Qualivita charts. This year holds a good position, mostly due to the excellent economic performance of exports (240 million, +23%) and consumer sales (433 million, +7%). Instead the sales of production on the domestic market go down a lots (-57%), that settles to 20 million euro. This data would require further analysis to find out if this production, focus on foreign markets, was a necessity, given the crisis that has hit our country, or a business strategy.”
Excellent performance for Parma ham PDO (in fourth place with the South Tyrolean apple) with € 693 million in sales to domestic production, 2.094 million euro turnover consumption and € 299 million of export turnover. The apple Alto Adige IGP has instead made an excellent record for both the export turnover of 110 million euro for the quantity exported about 55%. “Even for the Gorgonzola DOP (7°) are observed good economic performance – the report says – with € 167 million in sales to domestic production, 500 million euro turnover consumption and € 82 million of export turnover . Same goes for the buffalo mozzarella DOP (7 °), respectively 214, 558 and 75 million euro, prosciutto di San Daniele DOP (10 °), respectively 249, 685 and 54 million euro, Mortadella Bologna IGP respectively 193, 441 and 30 million euro and Bresaola della Valtellina IGP respectively: 192, 447 and EUR 23 million.”
NEW PRODUCTIONS – During the presentation of the report was also discussed of new productions recorded in Italy and Europe in 2012. In our country there were 9 new ones:
– Cinta Senese fresh meat
– Squacquerone of Romagna cheese
– Nostrano Valtrompia cheese
– the Vulture extra virgin olive oil
– Vignola cherries
– grapes of Puglia
– Dro plum
– Rocca Imperiale lemon
– sea salt of Trapani
Instead, European records touched 1137, with 556 PDO, 543 PGI and 38 Stg with 60 new registrations compared to 2011. The report also points out that the sector of PDO and PGI is continuing its rise, albeit at rates less important than the past years. “The certified production has remained almost constant in 2011 (+0.2%), after the widespread increases registered in the previous five years, with only the partial exception of the 2008/2009 period,” it was explained during the presentation. As for the analysis of the market value of the fund of PDO and PGI, the analysts have estimated in 2011 a turnover of € 6.5 billion potential production while, as regards the value of consumer- led trade multiplier a development potential that settles on an amount of € 11.8 billion, of which 8.5 on the domestic market.
THE CRISIS NOT BITES – So it’s a positive result, despite the crisis. As confirmed by Mauro Rosati, CEO of the Foundation Qualivita: “Despite the difficulty of the social-economic context, where the decline in food consumption is now consolidated, – Mr. Semerari explains – the Italian productions with a protected designation of origin bring out their positive characteristics. The production is increasing, if compared to other sectors, because the PDO bring innovation and development. The 2012 year confirms that the theme of PDO / PGI is no longer just a matter Italian and French. With 60 new recordings and a total of 1137 registered products, the issue of food quality affects the most of all 27 EU nations as well as other countries around the world: China, Vietnam Colombia and India.
A satisfied Minister Mario Catania says: “Our country, a undisputed leader in the number of products recognized by the EU, consider his production with a protected designation of origin as a diamond point in a rich and diverse food system, based on the quality and the link with the territory” .
Then he focuses on the development of agriculture as a heritage for Italy not only from the economic point of view, but also cultural, social and, not least, environmental as it is the first line of defense against landslides. “Agriculture must therefore be safeguarded and protected, – continued the minister – stopping the advance of the oberbuilding, which irreversibly removes fertile soils. The bill for the development of agricultural areas and against the use of land, which unfortunately is little time left for the current legislature does not have the time to become law, has just this goal and my hope is that the next government continues in this direction, thanks to a growing awareness of the importance of agriculture as well as the general public. The approval of the bill against the overbuilding mean growth for our country, a quantum leap from all points of view.”
Source: Corriere della Sera of December 17, 2012, written by Marco Gasperetti